The influencer rate card that actually gets paid

What a rate card should actually show

Keep the structure simple: deliverable type, base price, notes. Split by platform if your pricing differs materially between them. Note whether usage rights, whitelisting and exclusivity are included or add-on. Brand teams price these separately internally, so making them visible builds trust.

Avoid 'starting from' on every line — pick one anchor price per deliverable and hold to it. Discounting on-call reads as amateur; a clear line means one negotiation, not five.

Why brand managers push back on price

Brand managers rarely push back because the number is objectively too high. They push back because they can't defend it internally. A £4,000 integration is easy to defend if the brand-fit report shows Strong Fit across content alignment and brand voice, with zero risk flags. The same £4,000 with no context reads as expensive.

The unlock isn't a lower rate — it's a report the brand manager can forward to their director without editing.

How to attach fit proof to every rate card

Run a Check My Influence match report for the specific brand you're pitching. Attach it alongside the rate card in your outreach. The negotiation shifts from 'is this worth it?' to 'when can we book?'.