Discovery ≠ vetting
Legacy influencer discovery platforms are built around a big searchable database — filter by follower count, category, geography, hit export. The problem is that a 500K-follower travel creator can still be a bad fit for a specific outdoor brand: wrong tone, wrong audience mix, one 12-month-old post that would land badly with the buying team.
Discovery gets you the shortlist. Vetting tells you which shortlist entries are worth the ask.