Is the creator relevant to this brand?
The report evaluates content territory, tone, format, sponsorship history and the brand context you provide — so relevance is assessed against your brand specifically, not against a generic creator profile.
Influencer vetting for brands and agencies
Vet influencers before you commit campaign spend
Check whether a creator is relevant to your brand, how their sponsored content performs and whether there are potential risks to review before negotiations begin.
Enter one brand and one creator profile to receive a structured assessment in around 60 seconds.
7-day free trial 10 reports No card required
Brand Context
Upload brand decks, guidelines, or briefs — the more context, the better the match
No context
One brand. One creator. One clear report. No discovery database and no campaign setup required.
The problem
A poor creator match becomes expensive after negotiations begin
Brands and agencies usually identify the problem too late — after rates are agreed, or after the content is live.
The creator does not naturally align
Surface-level reach looks strong, but the content territory and tone were never a natural fit for the brand.
Sponsored content underperforms
Paid posts land materially below the creator's organic baseline, and nobody checked before the rate was agreed.
Content themes are not relevant enough
The audience is real, the subject matter is adjacent at best, and the brief has to stretch to make it work.
The campaign idea has to be forced
When the product cannot sit naturally inside the creator's format, the creative becomes an ad break rather than content.
Potential brand-safety concerns emerge late
Signals that needed a human review surface after the contract rather than before it.
Strong on the surface, weak commercially
The profile passes a quick skim and still turns out to be a poor commercial match.
Make the check before the contract, not after the campaign.
Three questions
Know what you are committing to
Does their sponsored content hold attention?
Where there is enough data in the sample, the report examines detected sponsored posts alongside the organic baseline, so you can see how paid content has historically held up. Where the sample is thin, that is stated rather than estimated.
Are there risks requiring human review?
The report surfaces potential content and commercial risk signals from the sampled content, with the reasoning behind each one. It is a prompt for human review, not a guarantee of brand safety.
How it works
Influencer vetting without the enterprise-platform complexity
01
Enter the brand
Add the brand name and website, with the option to provide additional brand or campaign context.
02
Enter the creator
Paste one Instagram, TikTok or YouTube profile URL.
03
Review the report
Receive a structured report covering creator-brand fit, performance, sponsorships, forecasts, signals and a recommended next action.
Sample report
A clearer view before you begin negotiations
Every report follows the same structure, so two creators reviewed a week apart are assessed the same way. Reports can be downloaded as a PDF or shared with a link.
Read the methodology- Overall fit score
- Fit tier
- Proceed, test, hold or pass verdict
- Confidence level
- Fit thesis
- Reasons to proceed
- Reasons for hesitation
- Content and format alignment
- Sponsored-content history
- Paid-content resilience
- Performance ranges
- Potential safety signals
- Campaign shape
- Conditions affecting the verdict
- Recommended next move
Methodology and trust
Platform evidence first. AI interpretation second.
- Structural scores are based on platform data and deterministic calculations.
- The AI interprets that evidence rather than inventing the underlying metrics.
- AI scoring is constrained within a server-defined range around the structural baseline.
- The AI cannot reduce an existing structural safety concern.
- Confidence is based on the available sample size.
- Performance forecasts remain within the creator's demonstrated historical range.
- Estimates are not shown when there is insufficient evidence.
Who it is for
Built for the decision before the deal
Brands
Review a creator before negotiations begin and identify weak fit, performance concerns or potential risks before committing campaign budget.
Influencer agencies
Validate creator recommendations before presenting a shortlist to a client, and support each recommendation with a more consistent written rationale.
Creators and talent managers can prepare for the same evaluation
Use Check My Influence before pitching to understand how a proposed brand partnership may be assessed, where the fit is strongest and which objections may need to be addressed. The same report can show that a partnership is a weak fit.
Simple by design
Serious analysis without a complicated platform
You already have the brand. You already have the creator. Check My Influence helps you assess the match.
No discovery database
No lengthy onboarding
No campaign workspace required
No sales call required
No enterprise contract required
No complicated setup
FAQ
Influencer vetting questions, answered
What is influencer vetting?+
Influencer vetting is the review a brand or agency runs on a creator before a partnership progresses. It checks whether the creator is genuinely relevant to the brand, how their content performs, whether their sponsored content holds attention, and whether there are potential risk signals that need human review before negotiations begin.
How do brands vet influencers?+
Most brands review content relevance, organic and sponsored performance, previous brand partnerships, competitor conflicts and potential brand-safety signals, then record the reasons to proceed or pass. Check My Influence structures that same review into one report so the check is faster and more consistent.
When should a brand vet an influencer?+
After a creator has been identified and before negotiations or budget commitments begin. It is the final check before a proposed partnership moves forward.
What does Check My Influence analyse?+
It analyses the brand context you provide alongside public platform data for one creator: content themes and formats, engagement, posting cadence, growth signals, detected sponsored content, paid-content resilience and potential safety signals. The report returns a fit score, fit tier, verdict, confidence level, fit thesis, reasons to proceed, reasons for hesitation, performance ranges and a recommended next move.
Is Check My Influence an influencer discovery tool?+
No. There is no discovery database. You already have the creator in mind — Check My Influence assesses one brand and one creator at a time.
Does it predict sales or conversions?+
No. The report gives performance ranges based on the creator's demonstrated historical content performance. It does not predict sales, revenue or conversions.
Does it guarantee that an influencer is brand safe?+
No. The report surfaces potential content and commercial risk signals from the content sampled. It supports human review rather than replacing it, and it is not complete reputational due diligence.
Which platforms are supported?+
Instagram, TikTok and YouTube. You enter one creator profile URL per report.
How much content is reviewed?+
The report samples the creator's recent public posts or uploads available from the platform at the time of the check. Sample size affects the confidence level shown on the report.
How long does an influencer vetting report take?+
Around 60 seconds in typical conditions, once the brand and creator details are entered.
Can influencer agencies use it before presenting a shortlist?+
Yes. Agencies run a report on each proposed creator to sense-check their own recommendation and support it with a written rationale before it reaches the client. Each report covers one brand and one creator.
Can creators and talent managers use it?+
Yes, as a secondary use case. Running the same check before pitching shows how a proposed partnership may be assessed and which objections may need addressing. A report is not proof of suitability, and results are not always positive.
Does the AI make the final approval decision?+
No. Structural scores are calculated deterministically from platform data, the AI interpretation is constrained within a server-defined band around that baseline, and the AI cannot reduce an existing structural safety concern. The final decision stays with you.
What happens when there is insufficient data?+
Confidence is lowered and estimates that cannot be supported by the sampled evidence are not shown. The report states where the evidence is thin rather than filling the gap.
The final check before you commit spend
One brand. One creator. One clear report — in around 60 seconds.
7-day free trial · 10 reports · No card required