Avoid poor creator-brand matches
Assess content territory, tone, format and sponsorship history against your brand context before the conversation goes further.
Influencer vetting for brands
Vet creators before negotiations begin
Check My Influence helps brand teams assess whether an identified creator is relevant, commercially suitable and worth progressing before campaign spend is committed. Enter one brand and one creator to get a structured read in around 60 seconds.
7-day free trial · 10 reports · No card required
The brand-side problem
The weak matches are the expensive ones
A creator can look strong on the surface and still be the wrong commercial partner for your brand.
Weak natural alignment
The reach is real; the content territory was never a fit for the brand.
Sponsored underperformance
Paid content historically lands below the creator's organic baseline.
Late risk discovery
Potential brand-safety signals surface after the contract rather than before it.
Inconsistent review
Every reviewer weighs the same creator differently, so decisions are hard to explain.
How brand teams use it
The final check before you commit spend
Review sponsored-content performance
See how detected sponsored posts have performed against the organic baseline, where the sample supports it.
Surface potential risks
Potential content and commercial risk signals are flagged with reasoning, so your team knows what to review manually.
Create a documented rationale
Every report follows the same structure, giving you a written record of why a creator was progressed or passed on.
Assess inbound creator pitches
When a creator or their representation approaches you, run the check and reply with a considered answer rather than a holding response.
Make faster pre-negotiation decisions
Around 60 seconds per creator, with no discovery database, onboarding or sales call required.
What the report covers
Structured evidence your whole team can read
The report consolidates the signals brand teams usually gather across several tabs into one document, which can be downloaded as a PDF or shared with a link.
Read the methodology- Overall fit score
- Fit tier
- Proceed, test, hold or pass verdict
- Confidence level
- Fit thesis
- Reasons to proceed
- Reasons for hesitation
- Content and format alignment
- Sponsored-content history
- Paid-content resilience
- Performance ranges
- Potential safety signals
- Campaign shape
- Conditions affecting the verdict
- Recommended next move
What it does not do
Check My Influence is not an influencer discovery database and not a campaign-management platform. It assesses one brand and one creator per report, and it does not predict sales, revenue or conversions.
It surfaces potential risk signals from the content sampled. That supports human review — it is not a guarantee of brand safety or complete reputational due diligence.
Frequently asked questions
When should we run the check?+
After a creator has been identified and before negotiations or budget commitments begin.
Does it tell us what to pay?+
No. The report assesses fit, performance and potential risk. Rates and contract terms remain a negotiation between you and the creator or their representation.
Is the verdict automatic?+
No. The report gives a proceed, test, hold or pass verdict with the reasoning behind it. The decision stays with your team.