A media kit that lists your follower count, top three brands and one line about your niche is table stakes — every creator has one. What actually closes brand deals is proof of fit with the specific brand you're pitching. Here's what to include, and how to generate it in 60 seconds.
Cover with your name, platforms and a single high-quality hero shot. Reach numbers that are honest and current — brand teams cross-check. Three content pillars with two or three recent example titles each. A rate card, or at minimum an anchor price. Testimonials only if they're real.
The final section — brand-fit proof — is what most media kits skip and what most brand managers actually want. Skip everything else if you must; do not skip this one.
A generic media kit answers 'who are you?'. A brand manager reading pitch #40 of the week is asking a different question: 'why should I spend budget on you specifically for my brand?' The PDF template can't answer that. A brand-match report can.
Check My Influence generates a brand-specific match report for any creator × brand pair in about 60 seconds. Attach it to every outreach — the reply rate difference is the whole point.
Paste the target brand's website. Paste your handle. Download the resulting PDF. Attach it alongside your media kit. Repeat per brand — no more one-size-fits-all deck.